Tech Incumbent AI Rollouts = Meta Platforms – Meta AI (9/23) Note: We assume zero users in 11/23 per Meta’s 12/23 blog post noting, ‘To chat with our AIs, start a new message and select “Create an AI chat” on Instagram, Messenger or WhatsApp. They’re now available to anyone in the US.’ Source: Meta Platforms announcements & earnings reports Meta Platforms: Meta AI – 11/23-4/25, per Meta Platforms I expect that this is going to be the year when a highly intelligent and personalized AI assistant reaches more than 1 billion people, and I expect Meta AI to be that leading AI assistant. Meta AI is already used by more people than any other assistant… …I also expect that 2025 will be the year when it becomes possible to build an AI engineering agent that has coding and problem-solving abilities of around a good mid-level engineer… …Whichever company builds [a high-skill AI engineering agent] first, I think it's going to have a meaningful advantage in deploying it to advance their AI research and shape the field. - Meta Platforms CEO Mark Zuckerberg, 1/25 Meta AI Monthly Active Users, MM Meta AI Monthly Active Users (MM) 0 500 1,000 11/23 3/24 7/24 11/24 3/25 203 Q1:25 Earnings Call (4/30/25): Across our apps, there are now almost a billion monthly actives using Meta AI - Meta Platforms Cofounder & CEO Mark Zuckerberg AI – Tech Incumbents = Broad & Steady Product / Feature Rollouts