Tech Incumbent AI Rollouts = TikTok – Symphony AI Assistant (6/24) Note: Includes both mobile & desktop website visits. China data may be subject to informational limitations due to government restrictions. Source: TikTok; Similarweb (5/25) TikTok: Symphony Assistant – 1/24-4/25, per TikTok & Similarweb Creativity thrives on TikTok. When brands truly lean into creative bravery and experimentation, they are able to speak directly to their community and invite them to join in the conversation. At TikTok World 2024 we launched Symphony, our suite of ad solutions powered by generative AI… …With Symphony, businesses of all sizes, creators and agencies can blend human imagination with AI-powered efficiency to help scale content development, creativity, and productivity on TikTok. Research has proven that not only does creating TikTok-first ads boost purchase intent by +37% and brand favorability by +38%, but also 79% of TikTok users show a preference for brands that demonstrate a clear understanding of how to create content specifically for the platform. - TikTok Press Release, 6/24 Website Visits to TikTok.com, B Global Website Visits to TikTok.com (B) (Where Symphony Assistant is Hosted) 0 1 2 3 1/24 4/24 7/24 10/24 1/25 4/25 207 AI – Tech Incumbents = Broad & Steady Product / Feature Rollouts