201 Tech Incumbent AI Rollouts = Spotify – AI DJ (2/23) Source: Company announcements (2/23, 5/23, 8/23, 11/24, 4,25, 5/25) Spotify AI DJ – 2/23-5/25, per Spotify AI DJ and music videos…are truly moving averages… AI DJ, we’re seeing amazing results, not just on quantitative metrics, but also on quality metrics, how people feel about Spotify, what they say they love about Spotify. - Spotify Co-Founder & CEO Daniel Ek, 11/24 Global Markets with AI DJ Available AI – Tech Incumbents = Broad & Steady Product / Feature Rollouts Global Markets with AI DJ Available 0 20 40 60 Back in 2018, we said something internally that still holds true today: machine learning – what most people called AI back then – was the product… AI is really the next step in evolution, where machine learning allows personalization, AI also allows for real time interactivity and reasoning on top of your data. - Spotify Co-President, Chief Product & Technology Officer Gustav Söderström, 4/25