25 …Knowledge Distribution – 2022+ = Active + Digital + Generative Delivery *We define the public launch of ChatGPT in November 2022 as the public release of Generative AI which we see as AI’s ‘iPhone Moment.’ ChatGPT saw the fastest user ramp ever for a standalone product (5 days to secure 1MM users). Generative AI = AI that can create content – text, images, audio, or code – based on learned patterns. Source: OpenAI Generative AI – Public Launch of ChatGPT 2022* Knowledge Distribution Evolution = Over ~Six Centuries