215 …But specialist vendors aren’t standing still. If anything, they’re absorbing AI faster – embedding copilots, automating workflows, and fine-tuning models on proprietary industry data. These platforms already have the workflows, the trust, and the structured data that AI thrives on. That gives them a head start in deploying domain-specific intelligence – AI that doesn’t just summarize a meeting, but flags regulatory risks, optimizes pricing in real time, or drafts FDA-compliant documentation. In many cases, their incumbency becomes their advantage: they can roll out AI as a feature, not a product, and monetize it without changing the buying motion. The next chapter of AI monetization may not be a winner-take-all battle, but a convergence. Horizontal platforms will push breadth, stitching together knowledge across functions; specialists will push depth, delivering AI that speaks the language of compliance, contracts, and customer intent. The question isn’t whether platforms or specialists win – it’s who can abstract the right layer, own the interface, and capture the logic of work itself. In the AI era, monetization won’t just follow usage – it will follow attention, context, and control. AI Monetization Possibilities – Enterprise = Horizontal Platform & / Or Specialized Software?