69 Enterprise AI Focus – Global Enterprises = Growth & Revenue…Not Cost Reduction Note: Survey conducted 5/24, N=427. US-based companies = 43%, Japan 15%, UK 14%, France 14%, Germany 14%. Industry mix: 18% Technology, 18% Financial Services, 17% Healthcare, 17% Manufacturing, 15% Industrials, 15% Consumer,. Revenue mix: 13% $500MM-$750MM, 25% $751MM-$1B, 36% $1B-$5B, 10% $5B-$10B, 8% $10B-$15B, 3% $15B- $20B, 5% $20B+. ‘Revenue-Focused’ and ‘Cost-Focused’ categorizations per BOND, not Morgan Stanley. Source: AlphaWise, Morgan Stanley, ‘Quantifying the AI Opportunity’ (12/24) GenAI Improvements Targeted for Global Enterprises over Next 2 Years – 2024, per Morgan Stanley % of Survey Responses 0% 25% 50% 75% Hiring Costs Headcount SG&A / Marketing Manufacturing Costs Admin Costs Margins Marketing Spend Effectivity ROIC Revenues Sales Productivity Customer Service Production / Output Revenue-Focused Cost-Focused ‘Traditional’ Enterprise AI Adoption = Rising Priority