70 Enterprise AI Focus – Global CMOs = 75% Using / Testing AI Tools % of Survey Responses 0% 25% 50% 75% Plan on Start Testing Within 1-2 Years Fully Implemented Plan on Start Testing Within 12 Months Running Initial Tests / Experiments Note: Survey question asked about the extent to which marketing executives worldwide are using generative AI for marketing activities. Survey conducted 7/24, N = 300 marketing executives at companies with 500+ employees worldwide. Survey geos: Australia, Belgium, Brazil, Canada, China, Denmark, Finland, France, Germany, Ireland, Italy, Japan, Luxembourg, Mexico, Netherlands, Norway, Poland, Saudi Arabia, Spain, Sweden, UAE, UK, & USA. Source: eMarketer, Morgan Stanley, ‘Quantifying the AI Opportunity’ (12/24) Global Chief Marketing Officer (CMO) GenAI Adoption Survey – 2024, per Morgan Stanley ‘Traditional’ Enterprise AI Adoption = Rising Priority